A hotelier-designer-artist from Zermatt dreams of building a 62-storey residential tower in the Valais resort, facing the Matterhorn, by 2034. Recently presented to the public, the project, dubbed Lina Peak, has divided opinion. A giant tower project is causing a stir in Zermatt. Its promoter, Heinz Julen, presented it to the public in mid-November in front of a full house and a young audience that was rather open to novelty. Julen, the 61-year-old architect and enfant terrible of the famous resort, can pride himself on being a daring creative. He has made a name for himself with projects of varying fortunes: a pressurised hotel at the summit of the Klein Matterhorn, reaching the symbolic 4,000 metre mark in altitude, failed to convince Alpine circles. On the other hand, a hotel with beds and bathtub placed on a turntable, as well as a jacuzzi emerging from an opening roof for bathing above Zermatt, had more luck – before finally being converted to meet more traditional standards.