Greenwashing is on the decline but not in Switzerland

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Greenwashing is on the decline but not in Switzerland

For the first time in six years, the number of greenwashing cases has fallen worldwide. But the challenges remain, as a new study shows. + Get the most important news from Switzerland in your inbox The Swiss data analyst firm RepRisk took a close look at companies around the world: More than 2,000 of them, the study found, had incidents of greenwashing last year. In other words, the companies were involved in deforestation, oil pollution or the contamination of drinking water. And: they also made misleading statements on the subject. However, according to RepRisk, the number of greenwashing cases worldwide has fallen for the first time in six years – by a full 12%. “Fewer companies are being linked to environmental pollution and misleading communication, for example,” explains Philipp Aeby, CEO and founder of RepRisk. “Companies have therefore become more cautious with their promises.” This does not mean that there is less environmental damage. But there are fewer false promises.

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