Is it possible to live and work without Big Tech?

Swiss newspaper challenges drug advertising allegations
6. Juni 2026

Is it possible to live and work without Big Tech?

Two Swissinfo journalists tried cutting ties with US tech giants. Here’s what happened. Most of our digital lives – from photos to passwords and personal documents – are stored somewhere in Big Tech’s cloud infrastructure. Almost every interaction with the outside world, whether private or professional, passes through a handful of US companies. Two Swissinfo journalists, Kristian Foss Brandt and Sara Ibrahim, decided to cut the cord with Big Tech and embarked on a journey towards digital independence. They started with the basics: computers, email, phones, cloud services and AI tools. They imagined the process would involve a few simple switches – one service out, another service in. In reality, it felt more like pulling roots out of dry soil: possible, yes, but slow and messy. They soon found themselves living in a kind of parallel world where mobile payments stopped working, work tools broke down, and they were locked out of services they had used for most of their lives. The …

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