Spain bets on AI and automation to power its fruit and vegetable industry

Technology group Hitachi builds new Swiss headquarters near Zurich
12. Juni 2026

Spain bets on AI and automation to power its fruit and vegetable industry

Spain is Switzerland’s top supplier of fruit and vegetables and the country is now turning to new technology to transform the sector. Swissinfo travelled to El Ejido in the province of Almería to see how farmers and companies are investing millions in artificial intelligence, machinery and robotics to boost precision, cut labour costs and stay competitive in the European market.

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