Swiss watch maker Swatch is seeking $170 million in damages in a trademark dispute against the South Korean technology giant Samsung, as reported by the Financial Times. The legal dispute in London, which has been ongoing for years, concerns 26 digital watch faces for smartwatches which, according to Swatch, resemble the group’s brands. According to Swatch, the watch face apps were downloaded around 160,000 times in Britain and the European Union and offered “cheap copies” of the company’s exclusive watch models. + Is time up for Swatch? Swatch is seeking US$170 million in damages for the alleged infringement of intellectual property rights between October 2015 and February 2019. Samsung’s lawyers have described the claim for damages as “exaggerated” and “out of touch with reality”. They stated that Swatch had suffered no loss and that Samsung had derived no significant benefit from the matter. + Swiss watchmakers take on smartwatch big guns The High Court in London had already …