Swiss switch to local wines as market declines

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Swiss switch to local wines as market declines

The Swiss again drank less wine last year, but consumed 2.3% more domestic brands, according to the Federal Office for Agriculture. +Get the most important news from Switzerland in your inbox Total wine consumption fell to 211.2 million litres. This corresponds to a decline of 3.3% compared to the previous year. Consumption of red wine in particular fell by 5.5%, while white wine consumption increased by half a per cent. Consumption of foreign wines even fell by 6.4% to 132 million litres. By contrast, consumption of Swiss wine rose to 79.2 million litres. As a result, the market share of domestic wines rose to 37.5%. This increase was mainly due to domestic red wine (up 4.1%), while consumption of Swiss white wine remained stable. According to data from the Swiss Observatory of the Wine Market (OSMV), sales of Swiss wine at the eight most important major distributors nevertheless fell by 3% last year. These distribution channels accounted for 29.1% of total sales of Swiss wine.

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