Marcel Hunziker lives in London where he runs Playliveartist, a company specialising in “direct‑to‑fan” digital marketing for the music industry. Growing up in the countryside between Bern and Olten, he never imagined a life like this. Marcel Hunziker, 44, was not raised with an entrepreneurial spirit. Growing up, his father often tempered his ambitions about what life might hold. “My father had the mindset that our family just ‘does not do’ certain things. Things like going to university or starting a business were things my father thought we couldn’t, or shouldn’t, do,” he says. As a shy child, he often felt limited. When imagining his future, Hunziker remembers often thinking to himself, “Oh, how can I possibly do something like that?” He grew up in the countryside between Bern and Olten, the son of a Swiss father and an Italian mother, who worked hard to integrate into Swiss society at a time when being foreign was often seen as something to be ashamed of. He did not grow up …